Anmol biscuits came into being almost a decade back, when Mr. Baijnath Choudhary initiated the setting up process of the first plant at Kolkata. Anmol, that was started as a single plant, now has a stronghold in the highly competitive biscuit market.

Under the seasoned guidance of Mr. Baijnath Choudhary, Mr. Bishwanath Choudhary, Mr. Dilip K. Choudhary, Mr. Gobind Ram Choudhary and Mr. Bimal Kumar Choudhary, Anmol has succeeded in maintaining the hold in market very efficiently.

Anmol offers its customers a wide variety of biscuits in various tempting flavors to suit all tastes. The consumers can take their pick from Glucose Biscuits, Coconut Biscuits, Buttermilk Biscuits, Chocolate Biscuits, Tea Biscuits etc.

To make each biscuit delectable, we use high quality raw materials which include a combination of all-purpose flour, unsalted butter, granulated and/or brown sugar, baking powder/soda and flavorings.

Anmol takes pride in being one of the leading biscuit selling brands in Eastern India. The credit for the establishment of Anmol as a preferred brand across North and East India goes to its fine-tuned distribution network. Anmol has witnessed prodigious growth by focusing on persistence in quality. With the setting up of factories both in Kolkata and Delhi, the infrastructure and production facilities have grown threefold. The company now endeavors to explore markets in the Southern and Western parts of the country, and establishing itself firmly there.

One of the leading biscuit manufacturers in Eastern and Northern regions of India, Anmol biscuits has two state-of-the-art manufacturing units- one at Dankuni in West Bengal, and the other at Noida, near Delhi. The company also has one more unit, which takes care of the market requirements of Gluco Shakti.

The manufacturing units have been equipped with latest modern machineries available in India, which facilitate in manufacturing uniform quality of biscuits. The Good Manufacturing Practices (GMP) and the Hazard Analysis of Critical Control Points (HACCP) that are adapted at our plants, along with the use of sophisticated packing machines and materials, ensure that each and every biscuit manufactured never fails to delight the customers with its taste and freshness. High quality products are delivered to the customers after undergoing stringent quality control tests. The quality control tests are done at every stage of biscuit-making, i.e., inspection of raw materials, process and post-production goods by qualified personnel at our well-equipped laboratories.

Also, the quality orientation of the company is maintained through numerous training programmes organized by the Management at regular intervals to upgrade and nurture the skills of the employees towards fulfillment of the QUALITY OBJECTIVE of the company. In addition to this, our manufacturing units and products are BIS certified and the Company is ISO 9001:2000 certified.

Anmol Biscuits Private Limited, the Flagship Company of the Anmol Group, boasts of a strong and committed workforce of more than 90 Super Stockists, 2000 Distributors, and about 3,00,000 retail outlets, and is a prominent player in the highly competitive biscuit industry. From the initial capacity of 5 lakh cartons, today we have managed to expand our production to a whopping 8 lakh cartons per month. This achievement has been made possible due to the immense popularity of the brand and its ever increasing demand from the consumers.

Recent marketing research exercises have affirmed that Anmol Biscuits is the market leader in almost every district of West Bengal, Orissa, Bihar, Jharkhand, Jammu & Kashmir, Uttar Pradesh and Uttaranchal; and is now looking forward to achieve the same in Maharashtra, Chhattisgarh, Madhya Pradesh, Andhra Pradesh, Rajasthan, Punjab and Assam.

Anmol Biscuits has always stood in the forefront when it comes to helping the needy. A huge appetite for Indian biscuits is being created abroad as the World Food Programme (WFP) supplies cartons of 100 gm packs of fortified glucose biscuits carrying the slogan "Gift of the Govt. and People of India" to feed Pakistani and Iraqi Kids.

Though there are hardly any margins, the volumes and opportunity to indirectly explore the foreign market is enough to make us bid for every WFP tender, and especially so when we know that it is being done for a noble cause.

1. We have launched Consumer Scheme in the period of March 06 to July 06. The punchline was "Anmol Biscuit Khan…. Sonar Football Pan" in West Bengal only.
   
   
2. We are highly active in supporting social causes like:
   a) Road Safety
   b) School Promotion
   
   
3. We have taken our brand ambassador & our Indian Football team Captain Mr. BAICHUNG BHUTIA to various locations within West Bengal for direct interaction to consumer, particularly to promote schemes & prizes as well.
   
   Apart from this we are continously communicating about our quality of various brands through different channels from time to time, like RED FM, E TV, AKASH BANGLA, KOLKATA TV & many more in national level.